author
Mounir Laggoune
CEO of Finary
editor
Mounir Laggoune
CEO of Finary
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March 29, 2022

We raised €2.1M in 21 minutes...

Our community smashed our campaign goals and set French & European crowdfunding records. Here's how the day went.

8.59 AM

The team is getting ready. We already know that the round will be massive: the traffic on Finary reaches a new all-time high and customer emails are pouring in.

9.00 AM

We are LIVE! An email and a push notification with a VIP link goes out to all our Finary Plus users.

We already know that the round will be massive: the traffic on Finary reaches a record-high.

The golden ticket for Finary

9.01 AM

Our Finary Plus smash Crowdcube servers, their site goes down. Our customer care team starts receiving tens of messages per second...

Can you spot the campaign launch?

Crowdcube immediately starts to work on their infrastructure while our community frantically refreshes the pitch page.

9.11 AM

Crowdcube is finally back up, but the platform is still slow. Investments start to go through, a big relief for our Team.

We instantly hit our initial €500K target. With demand running sky-high, we decide to keep the campaign running until we hit our €2.1M hard cap. Our objective: allow as many members as possible to invest.

9.20

We're adding 150K€ per minute, with Crowdcube still not being completely back up. Considering with are still in private mode, this is incredible.

9.21 AM

It's a wrap! We hit our hard cap of 2.17M€ with investors from all over the World. A new record for a french & EU-based startup.

Let's talk about data:

  • 983 investors
  • Average age: 34
  • 24 countries
  • Average ticket size : 2 221€

We welcome each and every one of them on board, this will be a fantastic journey.

The Finary Team can't believe what just happened

The next steps

This historic campaign allowed many of our users to own a piece of a product they love and use daily. We are extremely proud that retail investors were able to participate in an institutional round with as little as 10€. And we even smashed 2 European & French speed records while doing so.

Sadly, this means that some community members didn't manage to invest. We plan on doing more crowdfunding campaigns as we grow, make sure to sign up on Finary to get the latest updates.

Thank you for your support, let's get back to work now!

Edited by
Mounir Laggoune
CEO of Finary
Written by
Mounir Laggoune
CEO of Finary
Mounir is the co-founder and CEO of Finary. He is passionate about personal finances and shares his knowledge every Friday on BFM Business on the show Tout pour Votre Argent as well as twice a week on the Finary YouTube channel.

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