Mounir Laggoune
CEO of Finary
Mounir Laggoune
CEO of Finary
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April 24, 2021

Introducing Finary Plus

Go further with your investing with Finary Plus

Our mission since day one hasn't changed: build a platform for modern-day investors. We did it together with you, our early adopters. We self-funded the launch and spent exactly 0$ on marketing.

Today, we have thousands of users in 35 countries that track over $1.8B on Finary.

It is time to take the next step. Introducing Finary Plus.

What’s Finary Plus ?

Finary Plus allows you to go further with your investing. It stems from hundreds of hours of discussions with you, our early adopters. Everything has been thought of and developed from your feedback: the features, the name, and even the price.

With Plus, we give you access to tools previously only available to professional investors: the worlds' most powerful fee optimizer, detailed performance reports, risk profile analysis, bitcoin wallets support...

Moreover, you also have a bespoke service including a 1:1 onboarding with our experts and customer support by chat. And that’s just the tip of the iceberg: an additional 25 exclusive Plus features will be released over the coming months.

To properly celebrate this release, we are offering a special lifetime deal:

  • 8€/month instead of 12€/month
  • 80€/year instead of 120€/year, saving 40€

This offer is available until 30/04/2021 only! Then, the price will go up to 12€/month and 120€/year.

Why launch Finary Plus ?

We launched Finary as a free product. This decision allowed us to try and tweak a lot of things and very quickly. Fast-forward 6 months and Finary is now a real company with employees and a strong ambition: allow individual investors to optimize their investments. It means two things:

  • Stay independent: we want to say away from banks and other financial institutions to continue to develop a product for our users. Thus, we need to start generating revenue to thrive in the long term.
  • Align our interest with yours: if a product is free, I’m the product? With Finary Plus, we make things crystal clear: we will never sell your data, and we will never pollute the platform with ads. Our business model is simple: Finary Plus.

Enough “why", let’s talk about functionalities!

Save on hidden fees

Did you know that you pay annual fees on your investments like mutual funds? Those fees are deducted directly from the share value, making them almost invisible. One could believe that asset managers are trying to hide them…

To restore the truth, we analyzed the fees of thousands of financial instruments. Our goal? Give you perfect visibility of your fees in the blink of an eye, for all your investments! With that, you will be able to optimize your allocation without digging through fund reports and obscure compliance documents.

Unlike future performance, fees are guaranteed: by reducing them, you will mechanically increase your performance.

Here are two financial instruments we analyzed:

Mutual Funds & ETFs: the key indicator here is the TER (Total Expense Ratio). This ratio consists of every fee you pay for a fund: management costs, operating expenses, trading fees, or even over-performance fees. It allows you to benchmark funds to pick the best for you.

Usually, it is recommended to aim for a TER lower than 0.5%/year. ETFs (as in Exchange Traded Fund), which are passively managed, help a lot to reach this target.

SCPI: this type of fund is very popular in France, but they generally carry a hefty management fee. Those fees consist of notarial charges, and structural costs of the asset manager. They are usually ranging between 8% and 15% (for the most greedy managers).

There are no passive alternatives to SCPI, making the fees a thorny question. Nonetheless, having fees higher than 12%/year is, for us, hard to justify!

Thanks to this analysis, we show the annual fees for every fund and SCPI. More, we project your performance and attached fees for the next 30 years. Working under the assumption that equity mutual funds return 8% per annum, we can measure the huge impact of fees.

Risk profiling

Do you know your risk profile? Probably not. Yet, your current distribution contains plenty of information on your habits as an investor. That’s the theme of this new section.

Your risk profile is calculated over all your assets and assign you one out of five standard profiles:

  • Very conservative: no or very little exposure to high-volatility assets
  • Conservative: little exposure to high-volatility assets
  • Moderate: a balanced profile, with a mean exposure to risk
  • Dynamic: high exposure to volatile assets like stocks or crypto
  • Aggressive: mainly exposed to volatile assets

There is no good or bad risk profile! Being at ease with the risk you take is the most important thing. If a strong bear market makes you lose sleep, a moderate or conservative profile will probably be the most accurate for you.

We also compute two other key indicators:

  • Safety net: it is accepted that having 6 months of expenses stashed in risk accounts is ideal.
  • Debt ratio: banks usually allow you to reach a debt ratio of 35%. This ratio is computed with: (expenses + repayments) / salaries. Finary automatically computes it for you.

Your ranking within the Finary community

What does it mean to be rich? We use internal and external (sourced from the french statistical institute INSEE) data to pinpoint your position within French citizens and other investors on Finary.

The goal of those indicators is to give you a reference point (and to be fun)!

Bitcoin wallet support

The crypto market is in a bull run! The king of crypto is and remains Bitcoin. Decentralized, this digital gold can easily be bought and sold on platforms such as Binance or Coinbase. Once bought, it is highly recommended to store BTC in a cold wallet. Otherwise, the risk of a hack is very real: “Not your keys, not your crypto”!

Finary Plus members can now securely synchronize their Ledger, Exodus, or even Trezor wallets with their Finary accounts. They can also add paper wallets!

Once added, your transactions will automatically be synced with your Finary account. No need to add your transactions manually!

Eager to optimize your investments? Take advantage of our launch offer until May the 6th 2021 and lock in our early adopter pricing for life on Finary Plus !

Edited by
Mounir Laggoune
CEO of Finary
Written by
Mounir Laggoune
CEO of Finary
Mounir is the co-founder and CEO of Finary. He is passionate about personal finances and shares his knowledge every Friday on BFM Business on the show Tout pour Votre Argent as well as twice a week on the Finary YouTube channel.

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