Shareholder Letter 2025

A Recap of 2024

Staying laser-focused on our customers has enabled us to achieve significant milestones in 2024:

• ARR grew 4.4x year-over-year to €6.5 million, with a more diversified revenue mix—commissions now account for 20%, boosting our ARPU.
• Achieved profitability in Q4 while accelerating growth and maintaining exceptional subscription retention year-over-year.
• Launched Finary One, our new wealth management offering, surpassing €18 million in assets under management (AUM) in under 60 days.
• Scaled our crypto offering to €100 million in transaction volume, showcasing our strong cross-selling capabilities.
• Grew our YouTube channel to 315,000 subscribers, generating 25 million organic views, making us the fastest-growing finance channel in France.
• Growth compounded throughout the year, with Q4 being our strongest quarter yet—a momentum that’s already carrying into 2025.

The Tech-Enabled One-Stop Shop

This exceptional growth is driven by our relentless focus on product innovation. Finary empowers hundreds of thousands of investors to track their assets, manage their budgets, and invest—all in one place.

In 2024, we delivered significant advancements based on customer feedback for our beloved Track platform:

• We revamped performance calculations, adding the ability to compare portfolios against major indices like the MSCI World.
• Expanded support for new banks (including US institutions) and integrated additional blockchains like Solana, Polkadot, and Ripple.
• Introduced real-time sync status updates for accounts.
• Overhauled our insights feature by enhancing our popular fee scanner to include contract fees.
• Enhanced Family Mode for multi-user financial management.
• Launched Sharing Mode on the web, enabling users to securely share their financial profiles with advisors or trusted contacts.

On the budgeting front, we focused on helping users save more effectively:

• Identified unnecessary recurring expenses with our powerful subscription scanner.
• Enabled custom budget creation with personalized goals, categories, and transaction tagging.
• Launched a cutting-edge categorization engine trained on over 250 million transactions for improved accuracy.

We also made massive strides in crypto:

• Enabled crypto-to-crypto swaps with an expanding range of trading pairs.
• Introduced crypto deposits with yield-generating options for passive income.
• Streamlined funding via Apple Pay, Google Pay, and credit cards, with instant investing through our web platform.
• Launched support for corporate investors, including one-click tax reporting for holding companies.

Finally, we introduced Finary One, our personalized, all-inclusive wealth management service—the solution I wished existed when I founded Finary.

It covers every investor’s needs, from portfolio analysis and goal setting to investment recommendations and tax optimization. We’ve already surpassed €18 million in AUM and are scaling the team to meet surging demand.

Education: Empowering Millions

Education is the fourth pillar of Finary, and 2024 was a breakout year. Millions of investors watched over 3.1 million hours of our YouTube content. Conversations about money are no longer taboo—we’re proud to be leading this cultural shift.

With over 330,000 subscribers, our YouTube channel is now the fastest-growing finance platform in France.

I also published my first book, Investir pour être libre, a practical guide to achieving financial independence in nine simple steps. It’s already the best-selling new finance book in France, with 25,000 copies sold in 2024. 

Our People: The Heart of Finary

While I may be the voice and face of Finary, everything we’ve achieved is thanks to our exceptional team of 35 talented individuals.

We’re growing fast, with open positions across all departments. Joining Finary is more than just a job—it’s an opportunity to shape the future of finance and positively impact the lives of millions of investors in France and beyond. Check out our openings—we’d love to hear from you.

Looking Ahead to 2025

Our rapid growth has surfaced new challenges, particularly in maintaining product excellence while scaling our user base. In 2025, we’re laser-focused on enhancing banking connectivity and data quality—two critical pillars that will solidify our foundation as we continue to scale.

This strong foundation will allow us to:

• Launch new integrations, deliver powerful insights, and introduce advanced budgeting tools.
• Unveil the most intelligent financial companion yet. Leveraging AI and our rich data ecosystem, we aim to put a private banker in everyone’s pocket—offering personalized, data-driven advice at a fraction of the traditional cost.
• We’re also expanding our investment solutions. Finary Life, our new life insurance product, is rolling out. For the first time in France, investors will be able to access over 8,000 stocks and bonds through a single, low-cost ETF.

But we’re not stopping there. We’re actively developing:

• A brokerage account (CTO)
• A retirement account (PER)
• A tax-optimized investment account (PEA)

All designed with the same DNA: simplicity, transparency, and low fees—available to everyone.

Lastly, 2025 will be the year we scale Finary One. Thanks to our advanced technology, a new generation of sophisticated investors will finally experience the personalized, all-inclusive wealth management service they deserve.

Thank you to our customers, shareholders, and the entire Finary team. Your passion and support are what drive us to build a company that’s not just important—but enduring.

2025 will be epic.

‍Mounir
‍CEO & Co-founder of Finary

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