author
Mounir Laggoune
CEO of Finary
editor
Mounir Laggoune
CEO of Finary
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30/9/2025

Finary’s first acquisition: welcome, Affluent

Today marks a historic moment for Finary. We’re proud to announce our very first acquisition: Affluent - a startup driven by the same obsession that started our own journey - make money work for everyone.

Two teams, one mission

Founded by veteran product builders Thomas Vuchot (former Head of Product at Qonto) and Thomas Brach (former Lead PM at Qonto), Affluent set out with a bold mission: bring clarity and transparency back to wealth management. Together, we’re taking another big step toward our vision of building the one-stop-shop for managing money.

The best companies are born from personal frustration. Julien and I built Finary because we were tired of juggling spreadsheets and scattered tools - we wanted one powerful place to track, budget, and invest. Affluent’s founders had the same itch to scratch.

Why Affluent?

While Finary has been perfecting the ultimate platform for tracking, budgeting, and investing, Affluent was quietly building the best financial planning technology we’ve ever seen. Their product empowers investors to design highly personalized plans and make smarter decisions - the kind that compound over decades.

With the two founders and their founding product engineer Alexis Falaise joining, we’re accelerating our roadmap and raising the bar on quality and polish. They bring a  culture of excellence and deep product expertise - the planning features they built and other exciting capabilities will strengthen our roadmap. They also have hands-on experience shipping AI-driven features as well as embedding AI into company processes.

The Affluent app will be retired so we can focus fully on weaving these capabilities into Finary, creating an even richer experience for our users.

The Road Ahead

What unites us isn’t just a shared market - it’s a shared conviction. We believe AI will redefine the future of money, and we intend to lead that transformation.

Thomas^2, Alexis, and the entire team will double down on building powerful AI features and adding new financial products to Finary. At the same time we’ll be relentless about improving the current product to maximise user satisfaction. We’ll roll things out thoughtfully and keep you updated as we ship, as always.

Our goal is simple, yet ambitious: give everyone - from first-time investors to seasoned wealth builders - the tools to take complete control of their finances.

This is more than an acquisition. It’s the start of a new chapter - one we’ll write together.

Welcome to the community, team Affluent.

Let’s build the future of money.

Edited by
Mounir Laggoune
CEO of Finary
Written by
Mounir Laggoune
CEO of Finary
Mounir is the co-founder and CEO of Finary. He is passionate about personal finances and shares his knowledge every Friday on BFM Business on the show Tout pour Votre Argent as well as twice a week on the Finary YouTube channel.

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